7 Ways To Use Google Trends For SEO & Material Marketing

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Google Trends is a remarkably beneficial tool for keyword research, specifically when using advanced search alternatives that are essentially hidden in plain sight.

Check out the different Google Trends menus and choices and find relatively endless methods to get more keyword search volume insights.

Discover new methods to open the power of among Google’s essential SEO tools.

The Value Of Google Trends

While Google Trends is precise, it does not show the quantity of traffic in real numbers.

It shows the varieties of inquiries made in relative percentages on a scale of absolutely no to 100.

Unlike Google Trends, paid SEO tools offer traffic volume numbers for keywords.

But those numbers are only estimates that are theorized from a mix of web traffic information suppliers, Google Keyword Organizer, scraped search engine result, and other sources.

The clickstream data generally comes from anonymized traffic information gotten from users of specific pop-up blockers, web browser plugins, and some totally free anti-virus software.

The SEO tools then use an estimation that represents their finest guess of how that information correlates with Google keyword search and traffic volume.

So, even though paid SEO tools supply estimates of keyword traffic, the data presented by Google Trends is based upon real search questions and not guesses.

That’s not to say that Google Trends is much better than paid keyword tools. When utilized together with paid keyword tools, one can acquire a near-accurate idea of real keyword search volume.

There are other functions in Google Trends that can assist call in accurate division of the keyword information that assists to understand what geographical places are best for marketing efforts and also discover new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends reveals a relative visualization of traffic on a scale of zero to 100.

You can’t actually know if the pattern is reporting numerous keyword searches or thousands due to the fact that the graph is on a relative scale of absolutely no to one hundred.

Nevertheless, the relative numbers can have more meaning when they are compared to keywords for which there are recognized traffic levels from another keyword phrase.

One method to do this is to compare keyword search volume with a keyword whose precise traffic numbers are currently known, for example, from a PPC campaign.

If the keyword volume is particularly big for which you don’t have a keyword to compare, there’s another way to find a keyword to use for contrast.

A contrast keyword doesn’t have to be related. It can be in a totally various vertical and could even be the name of a trending star.

The crucial thing is the basic keyword volume information.

Google publishes a Google Trends Daily Trends website that reveals trending search questions.

What works about this page is that Google supplies keyword volumes in numbers, like 100,000+ searches daily, and so on.

Example Of How To Pinpoint Search Volume

I’m going to utilize the search phrase [how to slim down] as an example of how to use Google Trends to get a close concept of real search volume.

The way I do it is by utilizing known search volumes and comparing them to the target keyword phrase.

Google provides search volumes on its trending searches page, which can be adjusted for what’s trending in any nation.

On this specific day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword phrase [Bret Favre News] was trending with 20,000+ searches.

Action 1. Discover Browse Trends For Target Keyword Phrases

The target keyword expression we’re looking into is [how to lose weight]

Below is a screenshot of the one-year trend for the target keyword expression:

Screenshot from Google Trends, September 2022

As you can see, it’s a relatively steady trend line from September 2021 to September 2022.

Then I included the two keyword phrases for which we have a close search volume count to compare all three, however for a 24-hour period.

I use a 24-hour period since the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red pattern line, is ideal in the middle, in between the keyword expressions [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above contrast informs us is that the phrase [how to reduce weight] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to drop weight] is 50% of the keyword phrase [Ana De Armas]Because we know that [Ana De Armas] has a search volume of approximately 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ questions on the same day, we can say with affordable precision that the keyword phrase, [how to reduce weight] has approximately an everyday search volume of around 30,000 on a typical day, provide or take a few thousand.

The real numbers might be higher since Google Trends shows the highs and lows at specific points of the day. The total for the day is highly likely higher.

The above hack isn’t 100% precise. However it suffices to provide a strong ballpark idea and can be used to compare to and validate theorized information from a paid keyword research study tool.

Related: How To Do Keyword Research Study For SEO

2. Discover Insights From Time-based Patterns

There are two basic ways to look at the keyword data: extended throughout over longer amount of times and much shorter time periods.

Extended Period Patterns

You can set Google Trends to reveal you the traffic trends extending back to 2004. This is important for revealing you the audience trends.

  • Upward Long-Term Trends: If a pattern is regularly increasing, this indicates you need to focus energy on developing material for this trend.
  • Down Long-Term Trends: If the pattern line is gradually moving down, then it may be a signal that audience material usage is altering.

For instance, evaluation this five-year pattern for [WordPress] the search term, WordPress the software, and WordPress the website:

Screenshot from Google Trends, September 2022

There’s a clear down trend for WordPress in all 3 variations.

The down trend encompasses associated expressions such as:

  • WordPress styles.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons that search trends go down. It can be that people lost interest, that the interest went somewhere else or that the trend is obsolete.

The digital electronic camera item classification is a good example of a downward spiral caused by a product being replaced by something else.

  • The digital video camera triggered the decline in searches for standard analog electronic cameras.
  • The iPhone began the down spiral of the digital video camera.

Understanding which method the wind is blowing could help a content online marketer or publisher comprehend when it’s time to bail on a topic or item classification and to pivot to upward-trending ones.

Related: Material Marketing: The Ultimate Novice’s Guide

3. Associated Subjects And Inquiries

Google Trends has two excellent functions, one called Associated Subjects and the other Related Queries.


Topics are search questions that share a principle.

Identifying associated topics that are trending upwards is useful for learning how an audience or consumer demand is shifting.

This information can, in turn, provide concepts for content generation or new item selections.

According to Google:

“Associated Topics

Users looking for your term likewise searched for these topics.

You Can View by the Following Metrics

Top– The most popular topics. Scoring is on a relative scale where a worth of 100 is the most frequently searched subject and a value of 50 is a subject browsed half as frequently as the most popular term, and so on.

Increasing– Associated topics with the greatest increase in search frequency since the last period.

Results marked “Breakout” had an incredible boost, most likely due to the fact that these topics are brand-new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Related Topics.

Leading queries are normally the most popular searches. Rising Inquiries are questions that are becoming popular.

Screenshot from Google Trends, September 2022

The data from Rising Queries are excellent for staying ahead of the competition.

4. Short-Term Trends Can Bring Enormous Traffic

Viewing keyword patterns in the brief view, such as the 90-day or even 30-day view, can expose important insights for capitalizing on quickly altering search trends.

There is a lots of traffic in Google Discover as well as in Google News.

Google Discover is connected to trending topics related to searches.

Google News is of the moment in terms of existing occasions.

Sites that target either of those traffic channels benefit from knowing what the short-term patterns are.

A benefit of seeing short-term trends (30 days and 90 patterns) is that specific days of the week stand apart when those searches are popular.

Knowing which days of the week interest spikes for a provided topic can help in planning when to publish certain kinds of topics, so the content is right there when the audience is looking for it.

5. Keywords By Category

Google Trends has the performance for limiting keyword search question inventory according to classification topics.

This offers more precise keyword information.

The Classifications tab is necessary because it improves your keyword research study to the correct context.

If your keyword context is [vehicles], then it makes good sense to appropriately improve Google Trends to reveal just the data for the context of vehicle.

By narrowing the Google Trends information by classification, you will have the ability to discover more precise information related to the subjects you are looking into for content within the correct context.

6. Identify Keyword Data By Geography

Google Trends keyword details by geographic location can be used for determining what areas are the best to outreach to for website promotion or for customizing the content to specific regions.

For example, if certain type of products are popular in Washington D.C. and Texas, it makes good sense to aim promotional activity and localized material to those locations.

In fact, it may be helpful to focus link-building advertising activities in those areas initially considering that the interest is greater in those parts of the country.

Keyword appeal info by area is valuable for link building, content creation, material promo, and pay-per-click.

Localizing content (and the promotion of that content) can make it more appropriate to individuals who are interested in that content (or item).

Google ranks pages according to who it’s most appropriate, so including geographic subtlety into your content can assist it rank for the most individuals.

7. Target Browse Intents With Search Types

Google Trends provides you the ability to additional fine-tune the keyword data by segmenting it by the kind of search the data comes from, the Search Type.

Refining your Google Trends research study by the type of search allows you to get rid of the “noise” that may be making your keyword research fuzzy and help it end up being more precise and meaningful.

Google Trends data can be fine-tuned by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a great way to identify search trends for content with the word “how” since a great deal of people search on Buy YouTube Subscribers utilizing phrases with the words “how” in them.

Although these are searches conducted on Buy YouTube Subscribers, the patterns information is useful since it shows what users are searching for.

A Google Trends search for how, what, where, when, why, and who reveals that search inquiries beginning with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends limits contrasts to five keywords, so the following screenshot omits that word.

Screenshot from Google Trends, September 2022 If your keyword expressions include instructional content that utilizes words like” how to,”refining your research study with the Buy YouTube Subscribers search type may provide helpful insights.

For example, I have actually discovered that Buy YouTube Subscribers Search programs more appropriate “associated subjects” and “associated inquiries” data than researching with “web search” picked.

Here’s another example of how utilizing different sort of search types assists fine-tune Google Trends data.

I did the same how, what, where, when, why, and who browses but this time utilizing the News Browse refinement.

Screenshot from Google Trends, September 2022 The search trends in Google News are remarkably different than the search patterns on Buy YouTube Subscribers. That’s because people need to know the”what “and”how”types of info in Google News. When developing content associated to news, identifying the appropriate angle to report

a news item is essential. Knowing that the words”what”or” who”are most appropriate to a topic can be useful for crafting the title to what the readers are most thinking about. The above is the view of search inquiries for the past 90 days. When the exact same keywords are

searched using the 5-year point of view, it ends up being clear that the “who”

type keywords tend to spike according to existing occasions. As an example of how existing occasions affect trends, the most significant spike in searches with the word”who”

took place in the days after the 2020 presidential election. Every Browse Type query improvement shows a various help to improve the outcomes so that they reveal more precise information. So

, provide the Browse Type selections a try since the information that is offered might be more precise and useful

than the more basic and potentially noisy”web search “variation. Open The Hidden Power Of Google Trends Free tools are normally considered to be less useful than paid tools. That’s not always the case

with Google Trends. This article lists seven ways

to find helpful search-related patterns and patterns that are definitely precise, more than some search-related information from paid tools.

What’s particularly significant is that this article just begins to scratch the surface area of all the details that’s readily available. Have A Look At Google Trends and discover additional methods to blend different search patterns to acquire even more beneficial information. More Resources: Featured Image: Studio Romantic/Best SMM Panel