Google Updates Display & Video 360 Account Level Suspension Policies

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Throughout the year, Google has made various updates and clarifications to its disapproval policies.

These updates have primarily focused on providing more context to advertisers on the nature of ad displeasures.

Previously this year, Google upgraded its advertisement destination policy, not available video policy, and 3-strike rule.

To round out the year, Google is upgrading its account-level suspensions for Display and Video 360 users in December 2022.

What’s Changing?

Google is upgrading the main Disapprovals and Suspensions page to have actually a page devoted to Display and Video 360 users.

The new page will clarify what violations would constitute an account suspension. These include:

  • Circumventing systems
  • Coordinated misleading practices
  • Counterfeit
  • Promo of unauthorized drug stores
  • Inappropriate organization practices
  • Trade Sanctions offense
  • Raunchy material

While the new Show and Video 360 page isn’t readily available yet, anticipate to see additional context on the offenses above to guarantee you avoid them.

Repeat Infractions Can Lead To Suspension

In addition to the noted violations above, Google announced that a partner account could also run the risk of suspension.

If a marketer within a partner account has been discovered to break policies consistently, the account itself can be suspended. To be clear, this doesn’t mean any violation might get an account suspended.

Google’s statement stated that if the partner account or marketer has “consistently or mainly engaged in egregious policy infractions,” that would cause suspension.

Per Google’s definition, egregious infractions are:

  • “An offense so serious that it is unlawful or postures significant harm to our users or our digital advertising environment. Outright infractions frequently show that the marketer’s overall service does not abide by Google Ads policies or that one violation is so extreme that we can not risk future direct exposure to our users.”

So, what can you do if that takes place?

Fortunately is that the partner and advertiser can appeal account suspensions if hit with one.

Summary

Google is constantly evaluating its ad and account policies and infractions. Constant updates throughout the year have actually brought more clarity to marketers around not only the nature of the displeasure however also more assistance on how to fix these violations.

Due to the fact that Google depends on both human interaction and automation to discover offenses, it’s constantly an excellent concept to spot-check your account for any disapprovals every week.

As Google presents the new policy page, we will update this short article to include the link.

Included Image: paper cut design/Best SMM Panel