Google’s John Mueller: WordPress Not Inherently Much Better For SEO

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In response to a thread on Reddit, Google Browse Advocate John Mueller states there’s no fundamental SEO benefit to utilizing WordPress compared to coding a website yourself.

A thread in the r/SEO online forum asks a familiar concern numerous practitioners encounter in their professions.

Is WordPress much better for SEO than coding your own site?

Other variations of that question consist of, “is WordPress better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the answer is constantly the same.

WordPress isn’t naturally much better for SEO than any other option. It’s one of lots of ways to build a site that ranks in Google.

Mueller On WordPress For SEO

In reaction to whether using WordPress is much better for SEO than coding your own website, Mueller states:

“Not for SEO, but you can focus more on the material if you do not invest all your time producing a new CMS for yourself. (some individuals choose making a CMS, so YMMV).”

As Mueller states, the most considerable benefit WordPress provides is the ease of usage compared to by hand composing code.

Nevertheless, that’s only useful to the site owner. It makes no difference to Google if a site is constructed with WordPress.

This question comes up frequently and is worth revisiting due to the misinformation distributing around WordPress and SEO.

For example, take the second-most upvoted comment in the Reddit thread directly underneath Mueller’s.

A private claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress sites more efficiently than other CMSs.

That’s false, though the misconception of WordPress being much better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. To find out more regarding the SEO abilities of WordPress compared to other content management systems, see this article from SEJ Founder Loren Baker. Baker lists the 25 finest SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Included Image Melisa Parlak/Best SMM Panel