How to Become a Social Media Supervisor in 2023 [Free Resume Template]

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There’s never ever been a better time to become a social networks supervisor.

The average social networks user spends 2.5 hours a day scrolling, liking and commenting. That’s the equivalent of five weeks a year!

All that evaluate time provides millions of possible possibilities for people to discover brand-new brand names, items, and services.

That’s why social networks is one of 2023’s crucial marketing channels. To participate the action, brand names require to think up stunning material, and construct prospering neighborhoods around their brand name.

But they can’t do it alone. That’s why there’s so much opportunity out there for experienced social media managers!

If you enjoy getting innovative and connecting with others online, your abilities remain in high need.

Today, we’ll explain how to become a social media manager in 2023. Keep reading for actionable pointers, a step-by-step guide, and industry guidance from one of Best SMM Panel‘s in-house experts.

Bonus offer: Personalize our complimentary, expertly designed resume design templates to land your dream social networks task today. Download them now.

What is a social media manager?

A social networks manager is an individual who manages a brand name’s presence on social networks.

Who is your brand, on social? What do they share (and not share)? How do they interact with customers and their broader community?

Social network managers are in charge of preparation, producing, and publishing material that’s real to that brand identity. They’ll likewise evaluate and report on its efficiency, and stay up to date with their community through remarks and DMs.

Does that seem like a huge job? It is!

Social media supervisors have a great deal of responsibility, due to the fact that they’re driving an extremely important marketing channel.

Many clients use social networks to research study purchases, and discover new brands. For online-only companies, social media can be their only method of learning more about a brand!

That’s why social media isn’t internship territory anymore.

“The most significant change I’ve seen is the shift from entry level jobs, to in fact having a seat at the table,” says Trish Riswick, Social Media Professional at Best SMM Panel. “Companies recognize the importance of social, and that the social group, especially, knows a lot. I believe that’s a real testament to where social is heading in 2023 and onward.”

What does a social networks manager do?

Social media manager is a dynamic and tough role. As you create, release, and report on content, you’ll be changing between many different responsibilities. Generally, those include:

  • Imaginative copywriting
  • Graphic style
  • Shooting and modifying video
  • Photography and photo editing
  • Material planning
  • Content strategy, typically in cooperation with the bigger marketing department
  • Neighborhood management
  • Examining and reporting on material efficiency

This might appear like a big (and potentially frightening) list. However you don’t require to be a specialist at all of these things to start working as a social media supervisor.

Smart device photo and video is more than adequate for a great deal of social media content. And thanks to tools like Canva, graphic style and picture editing are more accessible than ever.

Larger companies may likewise have a team for handling social, instead of simply a single person. That would mean you ‘d be working with other individuals, whose skills match yours.

Plus, a willingness to discover is one of the most valuable abilities a social networks manager can have! So if there’s anything you’re not comfortable with right now, it’s okay to learn as you go.

Essential social networks manager abilities

Social network is always altering. So precisely what you need to do as a social networks supervisor will alter with time, too.

However there are some big-picture abilities that underpin the more specific, tactical ones we simply explained.


To prosper as a social media manager, you require to be all set to keep knowing, experimenting, and adjusting as you go.

“This job modifications literally day by day, and 2nd by second,” says Trish. Whether the existing pattern is carousels, video, or something else entirely (hello, Metaverse), you need to keep creating remarkable material.

That indicates staying up to date and finding out new skills when you need to, because social networks platforms and their features are always changing.

You likewise require to be all set to change your content intend on a penny. “Something could happen in your market or in your community that just entirely changes the instructions that you’re going in,” Trish continues. “Or you might get feedback from your audience, and recognize that what you thought was working actually isn’t. You just need to roll with the punches and alter it up!”


Like we mentioned, social networks is frequently the cutting edge of interaction with customers. You’re being depended share essential brand messages. You require to do that with self-confidence and clarity– while keeping individuals captivated and engaged.

That’s why copywriting skills, and strong communication normally, is an evergreen ability for social media supervisors.

“You require to make certain your points are crystal clear, and your audience isn’t analyzing them in any way they’re not expected to,” Trish explains. “If people aren’t engaging with or reacting to your copy, it means your communication is probably not where it needs to be.”

Material curation

As a social networks supervisor, you won’t produce every social networks post from scratch.

Thanks to tools like Canva, real content creation is much easier than ever. You’ll also be repurposing content developed by other individuals, like trending memes and user-generated material (UGC).

You need to integrate all those various components into a strong, cohesive social networks presence that’s true to your company’s brand. That’s why, while your technical abilities do matter, it’s possibly much more crucial to have a keen visual eye.


Whether or not you’re dealing with a group, you’ll require to be inspired and self-directed to grow as a social media manager. You’ll be making many important decisions every day, as you develop and publish content that will be seen by hundreds or countless individuals.

“You really need to trust yourself,” says Trish. “That can be scary, but it’s what you require to make it in this market. You require to have the self-confidence to believe in yourself and believe in your capabilities to make actually cool things occur.”

How to end up being a social media supervisor in 2023

There’s nobody, single way to develop a profession in social networks– and no 2 social networks manager tasks are exactly alike.

You may want to work freelance, or as an internal staff member. One company may be all about long-form LinkedIn content, while another might stress viral video.

“In social networks, you can now see your profession trajectory a bit more clearly,” shares Trish. “That’s amazing, because I believe a great deal of us started in positions where we didn’t truly know where we would go next, and now we do.”

However here are the basic actions to landing your first social networks supervisor job– wherever you’re beginning with, and whatever a dream job appears like for you.

1. Brush up on your social media knowledge

You’re currently a social media lover. But to be a social media expert, you actually need to have your finger on the pulse.

As you’re searching for your first function or client, immerse yourself in the social media landscape.

What brand’s presence are you motivated by? What patterns or content types do you seriously enjoy? Exists a particular specific niche, or kind of product, you can picture yourself working in?

If you like, you can certainly find out in a more formal method, too. There are many methods to inform yourself about social media– from free Buy YouTube Subscribers channels to affordable online courses.

If you’re unsure where to start, we’ve got you covered.

2. Get experience The charm of social networks is that it’s a naturally democratic place. Anyone can jump in and start exploring, wherever you’re at in your journey.

You might pick to handle other accounts to develop experience. If your buddy makes creative fabrics or beautiful ceramics, why not collaborate and assist them promote their work? Or, look around for internships and co-ops, or try trading your services for items from small company owners.

You can also utilize your own presence as a learning tool. Constructing a meme account or specific niche Buy TikTok Verified presence helps you learn what it requires to get views– and later, it can prove to clients that you know your stuff.

3. Produce a portfolio

As you collect experience, showcase it in a portfolio to show clients and possible employers.

You can consist of social media work you have actually provided for clients, in previous tasks, or for yourself. You can even create ‘specification work’ (a.k.a. overdue, uncommissioned work done to show off your capabilities) for brands you appreciate.

There are many ways to develop a portfolio, and they do not have to be made complex. You can make a standalone site, use a service like Gondola, or even assemble samples into a downloadable PDF. You could even establish a social networks account, like an Buy Instagram Verified page, to display your samples!

Here’s how New York-based company social fly flaunts their customer work:

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=” 2678 “height= “3935”/ > Source: 4. Update your resume In innovative industries, your portfolio does a great deal of the heavy lifting. But customers will still request for a resume, and yours needs to shimmer.

Your objective is to stand out from the crowd, so have a good time and get creative with the style (simply make sure it’s still easily understandable).

Try including a ‘Profile’ or ‘About Me’ section at the top of your resume to summarize what makes you unique. You can also decide to consist of just relevant work experience, instead of a shopping list of every task you’ve ever had.

5. Network, network, network

Whether you’re a freelancer or internal social networks manager, you’ll require to put yourself out there to find customers and possible employers.

In 2023, networking does not just mean appearing to occasions with a drink in hand (though you can certainly do that, too). The very best location to network as a social networks manager is … on social networks!

LinkedIn can be a wonderful place to connect with potential companies, and search for openings at business you enjoy. Depending upon your niche, Buy Instagram Verified and Buy Facebook Verified may also be a good location to discover clients, especially if you’re targeting small businesses.

Beyond finding work, networking helps you get in touch with market peers, so you can keep discovering, find mutual assistance, and get inspired.

Just how much do social networks supervisors make?

It’s a crucial question– but there’s nobody simple answer. Like numerous other tasks, what you’ll earn as a social networks supervisor depends on a number of elements.

As a social media supervisor, your wage or pay will be affected by:

  • Your geographic location
  • How innovative you remain in your profession
  • Whether you’re a freelancer or in-house staff member
  • The size of the company you work for, and what market they remain in

The average pay for an in-house social networks supervisor in the United States is about $50,000 each year, often with advantages like health insurance and 401k strategies. A lot of positions fall between $40,000 and $65,000 annually.

If you’re just starting out, you should expect to make around the lower end of that range. As you get experience, you’ll make more! Huge companies may pay a lot more– perhaps over $100,000 per year for senior positions.

As a freelancer, pay can be a bit more complicated. You may want to expense customers per hour, or on a flat regular monthly retainer model.

You’ll likely wish to base your rates on how much experience you have, as long as they can cover your overhead expenses.

Here are some normal freelance social media supervisor rates for 2023:

  • Junior (0-2 years): $25-$35/hour
  • Mid-level (3-4 years): $45-$85/hour
  • Senior (5-8 years): $90-$120/hour
  • Expert (10+ years): $125-$250/hour

Free social media manager resume template

Unsure where to begin with developing your social networks supervisor resume? Make it simple with our complimentary, downloadable resume templates!

Bonus: Tailor our complimentary, professionally created resume design templates to land your dream social networks task today. Download them now.

You can utilize these templates to update your existing resume, or build a new one from scratch. You can also use them as a starting point to modify and get used to your requirements!

6 pointers for landing your dream social media manager job

Develop your own brand name

Nothing shows that you know social media much better than your own flourishing presence!

Structure your own social media brand is a terrific way to discover customers and task offers, network with other specialists, and position yourself as a professional.

On her account, designer and freelancer Rachel How utilizes a constant visual design and keeps all her material on-topic.

If you run other successful accounts in various specific niches, like vegan cooking or canine videos, you must discuss them, and share what you’ve discovered along the method. But the main focus needs to be you, as a social networks expert.

Keep up with social patterns

To be an excellent social networks supervisor, you need to remain knowledgeable about trends large and small, from this week’s trending audio to whole new platforms that increase in appeal.

For example, we think small companies are going to start using the power of developers like never before!

You need to never be a meaningless pattern zombie. However you should know what’s current, and have a good time with it in such a way that feels authentic and on-brand.

Understand company metrics

It’s something to know what great social media content looks like. But for an effective social media supervisor, it’s even more essential to understand why you’re creating it in the first location, and how it fits in with your total social networks marketing method.

What company objectives and outcomes are you trying to attain, and what social networks techniques will you use to achieve them? How will you measure success?

Some examples could include:

  • Boosting brand awareness with natural content
  • Transforming followers into customers with social commerce
  • Building an email list by promoting lead-gated possessions
  • Reaching your target market with social advertisements

Be unbiased

The right social networks job for you may not be exactly what you ‘d anticipate. For instance, if you have actually worked in financing or style until now, do not presume that your very first social networks manager task likewise requires to be in that area.

Similarly, don’t hesitate to take roles that feel “entry level,” or even internships– especially if you’re pivoting into social from another career path where you were more recognized!

Naturally, you must select to deal with companies whose product or service you’ll take pleasure in discussing all the time. But don’t be terrified of opportunities that feel a little unanticipated.

Tailor your task applications

Even if you have a gorgeous, all-star resume, you ought to still alter it up a bit for every single job you apply to.

This should not require to be more than a couple of minor tweaks. For instance, make certain the skills you’ve listed match what remains in the job description (as long as you actually have those abilities, naturally).

Always use with a distinct cover letter, too. Try to draw a personal connection in between you and the company. What do you like about their brand name? Why do you wish to represent them on social media?

Use social networks management tools

As a social networks supervisor, you’re leaping in between several kinds of tasks. Usage social networks management tools to make your life much easier.

  • Make material development much easier with apps like Canva for style, and Hemingway or Grammarly for writing
  • Project-management tools Asana and Trello improve your general procedures and make interaction with colleagues simpler
  • Freelancers can remain on top of company operations with tools like Wave, Freshbooks, and Harlow
  • Try Best SMM Panel to handle all your social media in one place. Strategy and schedule posts to every account you handle within one calendar, and get real-time information to track how it’s performing. You can even track industry patterns, monitor your competitors, and remain on top of what people are stating about your brand.

Here’s what it would look like to track your Buy Facebook Verified posts’ engagement in Best SMM Panel:

Try for free Never ever stop discovering To succeed in this interesting– and challenging– field, you require to be a devoted lifelong student.

The bright side is that social media is no longer in its infancy, and you don’t need to figure it out alone anymore.

Best SMM Panel Academy provides a range of accreditation courses, from fundamental to advanced. There are also plenty of resources online to help you get comfy with emerging skills, like social selling.

Best SMM Panel makes your life as a social networks supervisor much easier. Manage your social channels, gather real-time information, and engage with your audience all in one location– so you stay organized, prepared, and influenced.